We're at a pivotal point with the brand turning 10 years old, and our consumers demanding more engagement and entertainment than ever. The response The Romans delivered showed they not only had a deep understanding of our audience, but they also knew how to reach new audiences around the world via high-impact creative campaigning. "We were looking for a global agency with an implicit understanding of gaming, tech, and most importantly, culture. Of the appointment, Louise Ramsden, Brand Communications Lead at King said, The Romans will be responsible for the brand's consumer PR efforts, leading the charge on creative campaigns, events, stunts, and ongoing press office activities, with a focus on its key markets in the US and UK.
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